About us
Philosophy
Technology: A Reflection of Evolution’s Dance
At the core of our philosophy, we see technology as a manifestation of life's grand spectacle of evolution. The universe’s building blocks, in their infinite dance, have always sought novel harmonies and structures. From the primal swirl of molecules in ancient oceans that spawned RNA and DNA, to its elaborate reconfigurations that birthed cellular life and eventually, us – every step is and has been part of an ever-ending journey of transformation.
Interconnectedness: Bridging the Human-Technology Divide
Today, while humans might feel distanced from nature, and technology might seem alien to our organic being, we understand these distinctions as mere cognitive constructs – a powerful survival mechanism developed over millennia of evolution. Our perceptions of separation are but constructs of the mind, designed to help us navigate the rich reality we're a part of. Beneath these apparent divisions, we find a singular truth: everything, from the tiniest microbe to the most complex algorithm, is a manifestation of the universe's singular, unbroken rhythm.
From this understanding, our aim is to craft an experience of reality that encourages the creation of meaningful futures, with human connection at its core.
Empowering Leadership and Innovation in the Digital Age
At BeInX, we work with a pragmatic approach to technology and view it as an augmentation of our human being, an extension that magnifies our intentions, our actions, and our impact in this world. As such, technology becomes an extremely powerful tool. With the emergence of digital tech, we have entered anew era of evolution where we witness the ever-growing impact tech plays in our lives, for better or worse.
Today’s leaders are well-positioned to navigate their organizations through this transformative epoch. The challenge is monumental, yet it offers unparalleled opportunities. In a time characterized by rapid technological advancements, the choices leaders make not only shape the immediate trajectory of their businesses but also sculpt the very fabric of our collective futures.
Strategic Human-Centered Technological Integration
Recognizing this immense responsibility, BeInX steps in as a partner for visionary leaders, serving as a guiding light in the vast expanse of digital possibilities. While the promise of technological advancement can be captivating, we believe in harnessing it with mindful intention – ensuring that every innovation, every digital leap, is underpinned by a purpose that aligns with the betterment of humanity and our ecosystems.
For us, this isn't about blindly adopting every new tech trend; it's about strategic integration. It's about understanding the unique purpose of each organization and aligning technological solutions to amplify its strengths, values, and objectives. It's about ensuring that as we push the boundaries of what's possible, we remain anchored in the values that define us as human beings.
In essence, BeInX serves as a bridge. We connect age-old wisdom of human existence with the futuristic promise of technology, crafting pathways that allow organizations to thrive in the present while laying the foundation for a more connected, sustainable, and compassionate future.
Approach & Technologies
Discover innovation through our unique lens. We blend the latest academic research with immersive experiences to deliver an embodied understanding of global evolutions. Our approach is playful yet insight-driven, unraveling tech trends, industry insights, and societal shifts to inspire entire leadership teams. As strategic advisors, we navigate you through this complexity, activating your future organization with the support of our trusted partner ecosystem.
At BeInX, we work with a methodology that's both proven and agile. Innovation never stands still, and neither do we. Working closely with each client, we ensure our guidance is always personalized, aligning with the nuances of your organization. By integrating your vision with the insights of our academic partners, we design every engagement to successfully meet your objectives.
Navigating the vast landscape of technology requires precise focus. Through our partnerships with esteemed research institutions, we've identified the most promising emerging technologies set to impact our future. This map directs our attention to the technologies with the greatest potential to shape the future.
Our Story
Where did our story begin? With a seemingly innocuous post on Yammer - a corporate social media platform often more silent than a serene countryside. Yet, it was this tranquil space that facilitated a serendipitous connection between two visionaries, setting the stage for an unexpected journey of discovery.
In just a short span, Ladana and Thomas convened in Prague where Ladana had orchestrated a workshop to explore the potential of virtual reality for business coaching. Their bond grew stronger when they reconnected at London's famous Learning Technologies Conference. It was there that they began sculpting their shared vision: transforming work as a platform for Surviving into Thriving, inspired by technology.
Diana Rádl Rogerová, intrigued by their innovative ideas and seeing a golden opportunity, invited them for a chat. As the managing partner of Deloitte Czech Republic and Chief Strategic Officer for Deloitte Europe, she felt a paradigm shift in leadership, learning, and technology was already underway. Her proposition was decisive: create a dedicated team to pioneer these domains. Onboarding a third person into the team, Klara, the trio shaped what came to be known as Transformational Leadership & Learning.
The next three years were transformative. The team introduced pioneering initiatives, rallying a diverse and global community of Deloitte leadership experts. Their innovative approach attracted co-creators from within and beyond the organization, all keen to contribute to the shared vision of 'Thriving at Work'. Realizing such a multifaceted ambition called for an alliance of thinkers and doers - and they cultivated just that.
Amongst many, a notable initiative was the creation of Deloitte’s Xperience Lab, where people could experience how emerging tech would transform the future of business. Serving as a Museum of the Future, anyone could book a visit to explore various exhibitions on the Future of Work, Learning, Mobility, eCommerce, Energy, Media, …
Yet, as with all visions of grand scale, there came a time when the team's aspirations outgrew the trusted home grounds of Deloitte. Characteristic of the complexity of their endeavors, multiple pathways opened and gave rise to the creation of three companies: Behind Inventions, Bekyn, and… BeInX.
PS The number 3 has always emerged as a central theme in BeInX’s evolution:
-> 3 individuals: Diana, Ladana, and Thomas to establish Transformational Leadership & Learning at Deloitte. Later on, Ladana, Klara, and Thomas becoming its 3 team members.
-> 3 years at Deloitte before continuing the journey with BeInX
-> 3 companies emerging from this new start
You might find yourself remembering the founding story of BeInX, when you notice its official company name, B3InX s.r.o.
Team
Thomas De Bruyne
Ladana Edwards
Diana Rádl Rogerová
Partners
Our partners are integral to our journey of innovation and excellence. Collaborating with a diverse array of industry leaders and academic institutions, we harness collective expertise to push the boundaries of technology and leadership. These partnerships not only enrich our capabilities but also enable us to offer cutting-edge solutions to our clients, ensuring that together, we are shaping a more innovative and sustainable future.
Strategic Partner: Behind Inventions
BeInX is a proud member of the Behind Inventions portfolio, an investor group with pride in Czech innovation, global ambitions, and a strong sense of social responsibility. Where Behind Inventions provides solid business guidance and advice, BeInX serves as a platform for venturing into the unknown as a source of inspiration and considerate action.
Technology Partners
Our tech partner ecosystem results from years of dedicated effort in identifying the most capable companies to accelerate your project implementations. Whether building a pilot project or planning a large-scale rollout, our trusted selection of leading tech companies ensures access to the most reliable and innovative solutions. This rigorous selection process provides you with best-in-class options, freeing up valuable time for strategic decision-making and stakeholder management. We are continuously updating our ecosystem and adding new partners, keeping our selection
Interested in becoming a technology partner? Reach out.
Academic Partners
In collaboration with our academic partners, we're at the forefront of exploring the intersection of technology, psychology, and society. Their team of expert researchers and data scientists enriches our offerings with ground breaking insights. This partnership bridges business and academia, introducing rigorous scientific methodologies into our projects. Beyond mere insights, we leverage their expertise in experiment design, data collection, and analysis to optimize pilot and scale-up initiatives.
Interested in becoming an academic partner? Reach out.
Transformation Partners
Transformation transcends technology – it's fundamentally about the leadership guiding the change. We partner with world-class coaches to offer deep, personal support to leaders, fostering powerful growth that propels organizational success. Imagine the heights you could reach by breaking through barriers and leading with renewed purpose, vision, and passion. Leadership that's ignited from within becomes the driving force of transformative journeys.
Interested in becoming a transformation partner? Reach out.
Strategic Partner: Behind Inventions
BeInX is a proud member of the Behind Inventions portfolio, an investor group with pride in Czech innovation, global ambitions, and a strong sense of social responsibility. Where Behind Inventions provides solid business guidance and advice, BeInX serves as a platform for venturing into the unknown as a source of inspiration and considerate action.
Strategic partner: Behind Inventions
BeInX is a proud member of the Behind Inventions portfolio, an investor group with pride in Czech innovation, global ambitions, and a strong sense of social responsibility. Where Behind Inventions provides solid business guidance and advice, BeInX serves as a platform for venturing into the unknown as a source of inspiration and considerate action.
Technology partners
Our tech partner ecosystem results from years of dedicated effort in identifying the most capable companies to accelerate your project implementations. Whether building a pilot project or planning a large-scale rollout, our trusted selection of leading tech companies ensures access to the most reliable and innovative solutions. This rigorous selection process provides you with best-in-class options, freeing up valuable time for strategic decision-making and stakeholder management. We are continuously updating our ecosystem and adding new partners, keeping our selection
Interested in becoming a technology partner? Reach out.
Academic Partners
In collaboration with our academic partners, we're at the forefront of exploring the intersection of technology, psychology, and society. Their team of expert researchers and data scientists enriches our offerings with ground breaking insights. This partnership bridges business and academia, introducing rigorous scientific methodologies into our projects. Beyond mere insights, we leverage their expertise in experiment design, data collection, and analysis to optimize pilot and scale-up initiatives.
Interested in becoming a technology partner? Reach out.
Transformation Partners
Transformation transcends technology – it's fundamentally about the leadership guiding the change. We partner with world-class coaches to offer deep, personal support to leaders, fostering powerful growth that propels organizational success. Imagine the heights you could reach by breaking through barriers and leading with renewed purpose, vision, and passion. Leadership that's ignited from within becomes the driving force of transformative journeys.
Interested in becoming a transformation partner? Reach out.
Thomas De Bruyne
Thomas is the innovative mind behind BeInX as its Founder & Managing Director. Rooted in organizational psychology and driven by an innate curiosity about technology, he began his corporate trajectory as a digital learning designer and strategist at Deloitte in Belgium. It was his first transformative VR experience in 2018 that spurred him to expand his horizons to Prague, where he actively explored transformation in leadership and learning through emerging tech. With the blessings and mentorship of Diana, Thomas partnered with Ladana to build a new team at Deloitte which was aptly named ‘Transformational Leadership and Learning’.
One of their notable ventures, the Deloitte Xperience Lab, provided leaders with immersive experiences around the impact of emerging tech across diverse industries. This initiative emerged from Thomas' conviction that a deep-felt understanding of emerging tech can profoundly influence leaders' decision-making – a belief consistently reinforced by his interactions with leaders visiting the Xperience Lab.
From leveraging virtual reality as a medium for leadership transformation to the intriguing intersections of consciousness, biosensing and neuroscience, Thomas sees endless possibilities. His vision? A future where businesses are thriving ecosystems that nurture human potential. This led him to found BeInX, aiming to equip leaders with a nuanced grasp of the continually evolving tech landscape within the shifting business and societal landscape. BeyondBeInX, he proudly serves as the Co-Chair for Transformative Tech CZ, fostering dialogue in community around technology's transformative power.
Ladana Edwards
Ladana dwells on the edge of Evolutionary Leadership, bridging the gap between self-awareness and systemic organizational change. Her unique approach facilitates profound awareness, understanding, and systemic organizational transformation by diving deep into the exploration of Self, Others, and Systems.
In her years as a Partner at Deloitte Central Europe, Ladana delved into the intricacies of transformation in Leadership, Learning, and Wellbeing, nurturing a reality where work is a platform for self-actualization. For Ladana, work is an exploration, a journey of self-discovery. She believes in empowering individuals to understand the irintrinsic value and spark internal energies that can revitalize organizations from within.
In her latest venture, Ladana founded Bekyn, a leadership coaching enterprise emphasizing narratives and transcendence. Through Bekyn, she guides leaders to weave their stories and elevate above challenges, continuing her lifelong commitment to transformational leadership.
Diana Rádl Rogerová
Diana is a Czech senior executive and now also an investor. She is a partner at Behind Inventions and former managing partner of Deloitte Czech Republic, where she also held the role of Chief Strategic Officer for Deloitte Europe.
In 1992-1996 she graduated from the University of Economics in Prague. For her managerial and innovative activities she was included in the TOP 25 Women of the Czech Republic, published by the media company Economia, and Forbes magazine has repeatedly included her in the list of the most influential Czech women. In 2022, she won the Manager of the Year award and in 2023 she won the CEO magazine's Most Successful Women award in the "Consulting" category.
She is also significantly involved in activities in support of the state. She is the creator of the conference CzechSetGo! with a focus on the digitalisation of the state. Thanks to this and her experience, she became a member of the Digital Team of the Czech Republic and is a member of the Advisory Team of the Deputy Prime Minister for Digitalization. She is also a member of the team of the Minister of Health.